Job Description Company Profile: In partnership with educators, government agencies, and community leaders across the nation, Graduation Alliance provides versatile pathways to high school graduation for youth and adults, fosters college and career exploration, and connects job creators to skilled and ready workers. Since 2007, Graduation Alliance has worked with more than 650 state agencies, school districts, community colleges, and workforce boards around the country to recruit, re-enroll, educate, and mentor students. Graduation Alliance also operates The American Academy, an exemplary online high school that is fully accredited by the Northwest Accreditation Commission, a division of Cognia. Our full-service diploma completion programs can be delivered in facility-based, blended, or fully online settings. These programs are supported with recruiting, transcript analysis, technology, coaching and mentoring, and robust support services. We also develop and facilitate skill certification packages with tailored support to students of all ages. In coordination with local and national employers, we offer work experience, internship programs and job placement. And we partner with institutions to provide pathways to post-secondary education and career training, complete with preferential enrollment, dual credit opportunities, and early financial aid reviews. In early 2021, Graduation Alliance became a Certified B Corporation. B Corporations use the power of their businesses to build a more inclusive and sustainable economy, and meet the highest verified standards of social and environmental performance, transparency, and accountability. Graduation Alliance works for one common goal: creating opportunity through the power of education. Job Description: The Paid Social Specialist will drive paid social media execution and optimizations for Graduation Alliance programs on a daily basis. This includes, managing our Facebook, Instagram Ads, and TikTok Ads (paid ads, not organic posts) while managing their budgets, creating campaigns and campaign structures. The specialist will also be responsible for reporting against KPI’s as part of our overall integrated marketing strategy. The ultimate measure of success will be driving new qualified leads and enrollments for B2C and new school district customers for B2B. Successful candidates will be able to work in a fast-paced environment, are passionate about the Graduation Alliance mission, have a positive attitude, a strong work ethic, are self-starters, flexible, a strong sense of professionalism, a team-oriented personality, and the desire to learn and grow. This is a remote position. Duties And Responsibilities Responsibilities: Proficient in Meta Business Suite and Business Manager as well as TikTok Ads Demonstrate proficiency and technical skills Excel Collaborate with Digital Marketing Director to ensure account performance is in alignment with business goals, budgets, and strategies Manage and execute multiple paid social campaigns including but not limited to audience research, account setup, campaign implementation, tracking, and CPA/CPL reporting Develop audience targeting strategies for both prospecting, look-alike, and remarketing Monitor performance mid-flight and provide relevant, optimizations to improve performance Continuously provide recommendations for optimized ad creative and landing pages to help meet or exceed established KPIs and overall goals Develop A/B tests to inform future creative decisions that are optimized to meet KPI’s Set deadlines and level-set expectations on multiple projects with competing priorities This role interfaces with all facets of the marketing team on a daily basis Requirements: Bachelor’s degree (Marketing, Business, or Communication) 2 years’ experience in digital advertising Demonstrated proficiency in Meta Business Suite and Business Manager as well as TikTok Ads Experience managing paid social accounts through MarinOne or Skai platform Strong quantitative analysis and reporting skills Facebook’s Blueprint certification a plus Ability to prioritize and execute tasks with instruction or direction from manager Expertise communicating remotely via video calls, phone, email, and IM Capacity to adapt to new situations quickly in an ever-changing industry Positive, empathetic, driven, collaborative, flexible, and confident Experience in coordinating projects and deadlines in project management software, Jira and Asana preferred Effective time management and organizational skills Pluses: Experience in education sector Working in Unbounce and Hubspot or other landing page platforms Exposure to other paid social ad platforms: ex. Twitter, ex2. LinkedIn Skills with PowerBI reporting platform Both Stratus.hr and Graduation Alliance will extend equal employment and advancement opportunities to all qualified individuals regardless of their race, color, religion, creed, age (40 and over), sex, gender, sexual orientation, gender identity, pregnancy, disability, national origin, ethnic background, genetic information (including of a family member), past, current, or prospective military service, and/or citizenship, or any other classification protected by applicable local, state or federal law. In compliance with the Drug-Free Workplace Act of 1988, Graduation Alliance and Stratus.hr have a longstanding commitment to providing a safe, quality-oriented and productive work environment. Benefits Medical, Dental, Vision Insurance Life Insurance, Short and Long Term Disability Insurance HSA FSA Parental Leave Employee Assistance Program PTO 401K 401K Match Employee Ownership Program Tuition Reimbursement Student Loan Repayment Program Skills & Qualifications Decision Making Facebook's Blueprint Certification (Preferred) Google Suite Proficiency in Meta Business Suite and Business Manager Organizational Skills Experience in MarinOne or Skai Platforms 2 Years of Experience in Digital Advertising Critical Thinking Experience Bachelors Degree Bonus Bonus plans are presented annually. This position is eligible for an annual bonus based on company goals. Job Type: Full-time Pay: $60,000.00 - $70,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Tuition reimbursement Vision insurance Schedule: 8 hour shift Monday to Friday Work Location: Remote