Update and maintain p la nn i n g d o cuments f o r the t ra d i n g calen d ar in li n e with ca m p ai g n br i efs and site m ercha nd isi n g A n alyse d ata fr o m G oo g l e A n al y tics a n d p r o du ce r e p o rts t o i d enti f y ho w to m axi m i s e sa l es in c o l l a b o r ati o n with M a rk e ti ng
M ercha nd is in g a n d Cr e ati v e t e a m s. Re p o rti n g o n K P I’s i n cl ud i n g bu t n o t l i m i t ed t o : C o n v ers i o n
R e v en u e
AO V
Sess i o n s
B o un c e R a te e t c. A d v ise a n d re c om m end p r o du cts o r ca t eg o r i es to M arke t i n g a n d Cre a ti v e t e a m s f o r p la nn ed e m ai l s
e n su r i n g s t o c k is c h ec k ed a n d cat e g o ri e s are m ercha nd ised W o rk c l o s ely w i th the Ecommerce Coordinator to mo n i t o r p r o du ct la un ch. U pd at e a n d liais e with b u y i n g a n d c reati v e t o a l ert when p r o du c ts do not meet planned launch dates Support the Ecommerce Coordinator in maintaining shoot list planning documents and sourcing samples. Conduct daily site walks to complete merchandising tasks ensuring attributes are populated and the most relevant products are displayed. Optimise search performance reporting on search KPIs. Updating search dictionaries and monitoring key search term results. Brief in creative assets to Creative team. Approve and publish content rich information. Working with the Online Trading Manager and Creative to ensure campaign imagery is in line with current trade/season messaging