Data Analytics: Leveraged data analytics to build content performance-reporting dashboards for multiple stakeholders
defining and monitoring main KPIs
resulting in 8% YoY increase in content conversion; Executed in-depth analyses for production planning
ensuring strategic budget allocation and effective resource management
while successfully overseeing content inventory encompassing over 1
000 landing pages annually; Conducted ad hoc analyses to optimize the allocation of onsite visibility among users for content placements
ensuring that the best-converting content is displayed first
thereby streamlining operations Tracking: Streamlined and defined the tracking setup for newly integrated content features
optimizing data collection and storage in databases
while reducing costs; Identified and resolved high-stake bugs within existing content workflows to ensure reliability of data for all stakeholders
fostering confidence in accuracy of the information used for decision-making and reporting purposes Data Forecasting: Leveraged historical data to create accurate estimations and data forecasts for consumer trends
enabling informed decision-making and proactive strategic planning to anticipate market shifts; Collaborated with a cross-functional team in the development of an in-house solution tool that scans social media for current trends
providing valuable insights into current trends and successfully reducing time to market delivery of relevant content Product management: CMS optimization through the recognition of necessary features and their requirement definition
such as Translation Feature Integration due to 25+ markets
framework for Landing Page creation enabling migration of hard-coded pages
eliminating the ongoing reliance on developer resources
and implementation of Teasers framework enabling real-time A/B testing of images
ensuring that the most engaging images are used to display content onsite
optimizing user experience and maximizing engagement; Placement A/B Testing including Desktop Flyouts and App Navigation resulting in improved content performance by 2% and 12% respectively.