Debenhams Cover Letter

Hello Hiring Team, I am writing in regards to the UX Designer position at Debenhams. I strongly believe that I have the skills and experience needed for this role, and I am very excited about the opportunity to work with Debenhams. Some of the key skills and experience that I can bring to the role include: - TECHNICAL SKILLS: HTML, CSS, GitHub, Bootstrap, JavaScript, JQuery, Atomic Design, UI Grids and composition, Color Theory, Heuristic Evaluation, Typography, Interaction Design, Iconography, Storyboarding, Decision Flow Diagrams, Guerrilla Test, User Need Identification, User Experience Interviewing, Persona Creation, Insight Synthesis, Card Sorting, Site Mapping, Information Hierarchicity, Feature Prioritization Matrix, Competitor Analysis, Wireframing, Moodboard, Accessibility Test, Brand Identity, Style Guide, Components, A/B Test, Prototype. - Experience working on responsive sites with an international focus, understanding the nuances of user experience for the retail sector allowing for effective localisation and optimisation of individual sites on a global scale. - A strong understanding of competitor activity, industry trends and best practice, so that new ideas can be integrated into projects. - The ability to take the lead on designated projects to develop and deploy the best user experience possible for customers. - Ensuring relevant inputs are accessed, understood and used at the start of a project e.g. previous testing, analytics, market data, voice of the customer etc. - Developing, documenting and owning the detail of user requirements by utilising a variety of techniques including user stories, written requirements, wireframes and prototypes. - Handing over the solution/spec to the relevant technical team, ensuring level of detail is fit for purpose, fit for the audience and is understood by the audience. - Conducting user-acceptance testing (UAT) against user stories for own projects as well as for wider UX team projects. I am confident that I can be a valuable asset to the Debenhams team, and I am eager to utilize my skills and experience to support the Product Optimisation roadmap, Idea generation, campaign building and result tracking for the A/B optimisation and personalisation test programme. Thank you for your time and consideration, and I look forward to hearing from you. Sincerely, Francesca Bartalini