While in my agency life
I spent four years supporting a brilliant and passionate Nutrafol co-founder
Dr. Sophia Kogan
to become more media savvy
open to sharing her journey on social media
and eventually grew to become a prime target for considerable investment in her brand from Unilever Ventures
Representing Alli Webb
friend and Founder of DryBar
I helped her brand fine-tune her Meta strategy by focusing on real "how-to" videos of how her product categories benefit each target customer (i.e.
Blondes or Platnimums) while introducing her to more media outlets such as Bloomberg
Forbes and Mark Burnett Productions (Shark Tank) to help build her brand out to be a business/trade icon and trendsetter
Long-term brand strategy helping to propel trending brands into trusted household names