SHWETA SIKDAR BUSINESS PROFESSIONAL Contact Leeds
United Kingdom 073930 62459 linkedin.com/in/shweta-sikdar/ ms.shwetasikdar@gmail.com About Experienced business manager with a 4-year track record in driving growth and strategy
specializing in India's thriving alco-beverage and education-tech industries. A dynamic and result-oriented professional
who has consistently delivered targets and prioritized consumer excellence. Driven by the belief that success means creating value for both the company and its customers. Skills Professional Experience UNACADEMY
INDIA (EDUCATION-TECH COMPANY) Senior Manager
Category Growth April 2022 – March 2023 Outline Developed and executed product strategy
resulting in a 112% revenue achievement during tenure in category with GBP 6 million annual turnover. Led a high-performing team of two
reporting direct to Category Director Responsibilities • Category Leadership: Planned and achieved top-line targets for the category • Market Strategy: Aided major distribution projects and worked on devising market entry strategies • Traffic Optimization: Collaborated with 3 cross-functional teams to boost Search
Affiliates
Email
and SEO • Sales Enhancement: Driven category penetration & improved sales efficiency by lead cohort-prioritization • Content Management: Curated 3 YouTube channels
analyzed and optimized video SEO for optimal reach Achievements • Executed 4 high-intensity monthly promotions
accounting for 35% - 40% of average monthly sales • Improved AOV by 9.36%
and achieved highest-ever purchase conversion ratio 8.76% on tenure BIRA 91
INDIA (ALCO-BEVERAGE STARTUP) Manager
Growth May 2019 – March 2022 Outline Versatile experience of 0 to 1 business establishment within the organization with a comprehensive background in P&L management
campaign execution
brand identity development
and cross-brand collaborations. Direct reporting to the VP of Business Growth Agility team. Responsibilities • Planning: Developed long-range planning
Annual Business Plan
and managed monthly S&OP • Content & Communication: Launched brand films & designed branding collaterals strengthening visibility. • Partnerships: Established ties with leading platforms like Zomato
EazyDiner to enhancing market reach • Marketing Development: Created key marketing playbooks
covering Branding
Sales
and Strategy • Vendor Management: Led negotiations
onboarding
built partnerships with aligned F&B & events partners Achievements • Directed and planned full P&L and revenue growth objectives of business valued at GBP 400 thousand • Designed a New Product Development schedule for craft beers
yielding 20 seasonal varieties annually • Executed 4 seasonal campaigns & 20+ trade events
improving visibility
samplings
promos of the beers Core Marketing Consumer Insights Analytical Skills Project Management Interpersonal Skills Education UNIVERSITY OF LEEDS
LEEDS (PURSUING) 2023-2024 MSc. International Marketing Management | 2:1 (expected) | Leeds
United Kingdom Pursuing relevant courses in Cross-cultural Consumer Psychology
Marketing Strategy
Global Marketing and Marketing Communications. INDIAN INSTITUTE OF MANAGEMENT
AHMEDABAD 2017-2019 Master of Business Administration | 2:1 | Ahmedabad
India Earned a 2.817/4.33 GPA and completed relevant courses in Consumer Behaviour
Business Negotiation
B2B Marketing
Social Media Marketing
Accounting and Operations Management. SYMBIOSIS SCHOOL OF ECONOMICS
PUNE 2014-2017 BSc. Economics
Honours | 1 st Class | Pune
India Earned a 3.28/4 GPA and completed relevant courses in Macro-economics
Micro-economics
Statistics for Economics
Development Economics and Econometrics Internships Nestlé India 2018 • Delivered BTL marketing strategy with GBP 15 thousand budget plan for product launch of a premix tea • Ideated 15+ Point of Sale Displays across 4 channels for the new product launch Hope Foundation 2015 • Taught 50 students and created lesson plans
campaigned to 200 families on Domestic Violence Research Projects Indian Institute of Management
Ahmedabad 2018 • Awarded ‘A’ for the project ‘Education Technology in Indian School Education’ • Suggested improvement in 3 key areas on Gyan Kunj
technology initiative by Gujarat Government • Compared pedagogy by stakeholder analysis
interacted with 10 teachers
50+ students Reliance Industries Limited
Mumbai 2018 • Conducted market analysis and developed a entry strategy for the flame-retardant fabrics market • Analyzed supply chain of fabrics & furniture inhospitality sector; interviewed 20+ P.O.s Symbiosis School of Economics
Pune 2017 • Dissertation on topic “Incidence of Spatial Poverty in West Bengal’ • Developed 8 indicators
devised district specific HDR index to identify undeveloped blocks Position of Responsibility Marketing Manager
University Cultural Fest 2018 • Headed a team of 10 with a budget of GBP 80 thousand for promoting annual cultural event • Marketed 8000+ tickets & organizing the first Flea fest with 15+ exhibitors for the event • Ensured national presence through campus ambassador program of 130+ participants Editor
Marketing Club 2018 • Conceptualized & designed 12+ newsletters
weeklies
and marketing communication
• Mentored 6 students for marketing internship placements as part of the Mentorship Program