• Minimum bachelor’s degree with a preference in marketing
communications or a related discipline; • Minimum of 5-7 years’ experience in marketing
ideally within the events industry; • Demonstrates experience in marketing and communications strategic planning and campaign delivery; • Strong planning and time management skills
with the ability to manage competing tasks and work under pressure; • Ability to work independently and take direction as required; • Strong understanding of social media and digital marketing; including digital content creation and storytelling; • Strong understanding and experience in managing budgets; • Manage the implementation of the marketing and communication strategy and the campaign rollout; • Oversee the preparation of event marketing materials
including leaflets
posters
tickets
eDMs or as required; • Monitor
review and report on all marketing activity weekly; • Manage the marketing budgets ensuring all project components are delivered on schedule and on budget; • Manage and coordinate all marketing and promotional staff; • Management of the Art Central website
including copywriting and imagery; • Managing effective distribution of marketing materials
both print and online
including but not limited to complimentary tickets
pre-event flyers and digital VIP Passes; • Manage the Marketing Executive • Act as liaison for contracted Public Relations agency
providing the link between the fair and the agency
supplying appropriate promotional content on request;