Vericast
1001-5000 employees
Marketing and Advertising
Information Technology and Services
Data Analytics
About Vericast
Vericast is a leading marketing technology company that provides data-driven marketing solutions to help businesses engage consumers across multiple channels including direct mail, digital, and in-store marketing. Formed in 2019 as a spin-off from Harland Clarke Holdings, Vericast leverages advanced analytics, data insights, and creative services to deliver personalized marketing campaigns that drive customer acquisition and retention. The company serves a broad range of industries including retail, financial services, and healthcare, aiming to transform how brands connect with their customers through innovative, measurable marketing strategies.
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Description
- The Senior Account Planner at Vericast is a strategic leader within the performance marketing agency, responsible for developing comprehensive, data-driven media strategies and always-on campaign plans for financial institution clients across all digital channels.
- This role involves translating client business objectives into long-term strategic roadmaps and tactical media plans that support Vericast's evolution toward a managed services and agency-of-record model.
- The position requires deep expertise in omnichannel digital marketing, financial services marketing nuances, and the ability to synthesize complex business requirements into actionable media plans.
- The Senior Account Planner collaborates extensively with Client Strategists, Media Directors, Media Specialists, and Account Managers to ensure strategic alignment, best-practice implementation, and ongoing optimization.
- Key duties include developing media strategies, orchestrating cross-channel media plans, serving as a strategic voice in client interactions, overseeing campaign implementation, analyzing performance data, and collaborating across teams to ensure strategic and effective campaign execution.
- The role demands strong analytical skills, industry knowledge, excellent communication, and the ability to influence and work effectively with cross-functional teams.
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Requirements
- Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field
- 8-10+ years of experience in digital marketing strategy, media planning, or account planning
- 5+ years developing integrated, multi-channel media strategies and campaign plans
- Proven track record of translating business objectives into effective media strategies
- Experience working in cross-functional, collaborative environments with media specialists, creative teams, and client-facing roles
- Demonstrated expertise across multiple digital channels including paid search, paid social, programmatic display, and emerging media
- Financial services marketing experience (banking, credit unions, fintech) (Strongly Preferred)
- Experience with always-on marketing programs, managed services models, or agency-of-record relationships
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Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan
- Paid time off (PTO)
- Vacation and sick leave
- Parental leave
- Remote work options
- Flexible hours
- Growth and development opportunities