Power Digital Marketing
201-500 employees
Marketing and Advertising
Digital Marketing
Advertising Services
About Power Digital Marketing
Power Digital Marketing is a full-service digital marketing agency that specializes in data-driven marketing strategies to help brands grow their online presence and revenue. Founded in 2012, the company offers services including SEO, paid media, content marketing, social media, and analytics to clients across various industries. Their mission is to empower businesses with innovative marketing solutions that deliver measurable results and foster long-term growth. Power Digital Marketing is recognized for its collaborative approach, combining creativity with technology to optimize marketing performance and customer engagement.
4 days ago
Director of Account Based Marketing
Full-time
Senior, Lead
Director
Open LazyApply and auto-apply to jobs like this in one click
📋
Description
- As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio.
- You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.
- You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed.
- This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.
- You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.
🎯
Requirements
- Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms.
- 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end.
- Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.
- Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels.
- Comfort and ease presenting strategy to clients and leading discovery discussions.
- Strong project management skills; able to run multiple client ABM programs concurrently.
- Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them.
- Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority.
🏖️
Benefits
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives