Power Digital Marketing
201-500 employees
Marketing and Advertising
Digital Marketing
Advertising Services
About Power Digital Marketing
Power Digital Marketing is a full-service digital marketing agency that specializes in data-driven marketing strategies to help brands grow their online presence and revenue. Founded in 2012, the company offers services including SEO, paid media, content marketing, social media, and analytics to clients across various industries. Their mission is to empower businesses with innovative marketing solutions that deliver measurable results and foster long-term growth. Power Digital Marketing is recognized for its collaborative approach, combining creativity with technology to optimize marketing performance and customer engagement.
4 days ago
Account Director, CRO
Full-time
Lead
Account Director
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Description
- Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
- Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
- Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- Proficiency in spoken and written English at an advanced level is required for this role.
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Requirements
- A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates.
- Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month.
- Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs.
- Learning and Adaptation: Continuously adapting strategies based on data from test results.
- Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team.
- Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders.
- Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes.
- Experience speaking to business-level metrics such as LTV:CAC, MER, etc.
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment.
- Ability to quickly build rapport and develop relationships with executive-level points of contact.
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients.
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills.
- Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.