Iterable
501-1000 employees
About Iterable
Iterable is a leading growth marketing platform that enables brands to create, execute, and optimize cross-channel campaigns across email, push notifications, SMS, in-app notifications, and more. Founded in 2013, the company’s mission is to empower marketers with a unified platform that combines customer data, segmentation, and automation to deliver personalized and impactful customer experiences. Iterable serves a wide range of industries including retail, media, and technology, helping businesses increase engagement and drive revenue through data-driven marketing strategies. The platform is known for its scalability, ease of use, and robust integrations, making it a preferred choice for enterprise and mid-market companies.
2 months ago
Senior Director, Demand Generation
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Description
- Iterable is a leading AI-powered customer engagement platform trusted by top brands worldwide.
- The Senior Director, Demand Generation, will own the end-to-end demand engine, including field events, ABM, integrated campaigns, paid media, and webinars, to generate qualified pipeline and revenue.
- The role requires defining and executing demand strategies aligned with company growth goals, translating revenue targets into measurable plans, and partnering with sales to ensure pipeline credibility.
- The candidate will lead demand channels, develop virtual programs, and build measurement frameworks to optimize performance.
- Leading and scaling a global demand team, the role demands a strategic, operational, and collaborative mindset.
- The position offers a competitive salary range of $188,000 - $264,000, plus variable pay, equity, and comprehensive benefits.
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Requirements
- 10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline in mid-market and enterprise contexts
- Deep experience across field marketing, ABM, integrated campaigns, and paid media
- Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
- Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
- Demonstrated ability to invent creative programs that break through competitive noise
- Experience leading and scaling global teams
- Clear, executive-level communicator capable of simplifying complex tradeoffs
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Benefits
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation