Intercom
1001-5000 employees
software-development
it-services-and-it-consulting
business-intelligence-platforms
customer-service-technology
artificial-intelligence
chat-bots-software
business-instant-messaging-software
chatbots-software
conversational-marketing-software
conversational-support-software
customer-self-service-software
digital-adoption-platforms
digital-customer-service-platforms
help-desk-software
live-chat-software
software
About Intercom
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.
2 months ago
Principal Product Marketing Manager
San Francisco, California - Remote
Full-time
Lead
Product Marketing Manager
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Description
- Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.
- This is a senior IC role for someone who wants to operate at the center of product, AI, sales, and strategy. You’ll shape the stories the market hears, the narratives sales teams use, and the way we explain a very technical product to customers who are trying to make sense of the AI shift. You’ll work directly with product, engineering, sales leadership, and the marketing team. You’ll be hands-on with the product and the tech. You’ll own major moments like launches, new narratives, pricing shifts, and enablement pushes. This isn’t a lane job. It’s a builder role for someone who wants to work fast, think from first principles, and help define the new way PMM works.
- Key responsibilities include leading positioning and messaging, translating complex AI tech into simple stories, creating high-impact sales assets, listening to customer signals, creating PMM assets, driving cross-functional alignment, leading launches, and modeling strong writing and technical understanding.
- The ideal candidate is a hybrid strategist, storyteller, and technologist with deep B2B product marketing experience, ability to research and synthesize insights, excellent communication skills, and a strong interest in AI technology. Proven experience owning major PMM work for complex products, working in fast-paced environments, and a passion for innovation are required.
- Benefits include a salary range of $200,000 - $240,000 for the San Francisco Bay Area, potential bonuses, stock options, and a full benefits package. Intercom supports a hybrid work policy, values diversity, and is committed to equal employment opportunity.
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Requirements
- Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
- Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
- Great writing and communication skills
- Comfort working directly with execs and product leaders
- Strong judgment and the ability to work independently on large, high-stakes initiatives
- A genuine interest in AI technology and a willingness to get hands-on with the product
- Proven experience owning major PMM work end to end for complex products
- Experience working in fast, creative, non-cookie-cutter marketing environments
- Background in fast-growing startups or high-velocity environments
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Benefits
- Full benefits package including health insurance, dental, vision, and parental leave
- Competitive salary range of $200,000 - $240,000 (SF Bay Area)
- Potential for bonuses and stock options (RSUs)
- Hybrid working policy with at least three days in the office per week
- A culture that values diversity and equal employment opportunity