included health
50-200 employees
hospital-and-health-care
healthcare
telemedicine
fitness
health
health-care
hospital
virtualization
wellness
About included health
Doctor On Demand is the next-generation video telemedicine company, offering on-demand and scheduled visits with US-licensed healthcare providers via any smartphone, tablet, or computer. With solutions for employers, health plans, retail clinics, and health systems, Doctor On Demand is redefining the industry with:- Top-rated customer experience- Highest clinical standards- Implementation and Customer Success Directors, as well as 24/7 Customer Support- Proven healthcare savings from Day 1To learn more: our app:
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Description
- The SEO & Website Strategy Senior Manager at Included Health is responsible for developing and executing a comprehensive, data-driven SEO strategy across various channels including AI-driven platforms and social media.
- The role involves analyzing emerging consumer health and AI trends, creating content strategies, optimizing web content for search engines, and partnering with teams across Member Acquisition, Content, Engineering, and Analytics.
- Key responsibilities include defining roadmaps, leading content campaigns, optimizing landing pages for conversions, measuring performance, managing marketing technology platforms, and staying updated on industry trends.
- The candidate must have extensive experience in SEO, technical web publishing, AI and LLMs, and possess strong analytical, strategic, and leadership skills.
- The role offers a competitive salary range based on geographic zones, along with benefits such as health coverage, 401(k), parental leave, PTO, remote work reimbursement, and more.
- The position is fully remote, full-time, and aims to support Included Health’s mission to improve healthcare access and quality.
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Requirements
- 10+ years of professional experience and leadership in SEO, especially in healthcare or enterprise environments.
- Deep proficiency in WordPress, modern web technologies, and technical SEO (JavaScript, HTML, CSS, Schema).
- Experience identifying and leveraging industry and consumer health trends.
- Proven expertise with Generative AI and large language models (LLMs).
- Proficient in analytics tools such as Looker, Amplitude, Google Analytics 4, Search Console, Ahrefs, Yoast, Screaming Frog.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and collaboration skills across teams and stakeholders.
- Leadership experience managing teams, agencies, and cross-functional projects.
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Benefits
- Remote-first culture
- 401(k) savings plan through Fidelity
- Comprehensive medical, vision, and dental coverage
- Telemedicine and healthcare navigation services at no cost for employees and dependents
- Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
- 12 weeks of 100% Paid Parental leave
- Family Building Benefit with fertility coverage and up to $25,000 for surrogacy and adoption assistance
- Paid leave for pregnancy loss, surrogacy, adoption, or fertility treatments
- 11 paid holidays plus one floating holiday
- Work-From-Home reimbursement
- Paid Volunteer Time Off (VTO) – 24 hours annually