Fello
11-50 employees
Financial Services
Fintech
Insurance
About Fello
Fello is a fintech company focused on simplifying and improving the life insurance experience for consumers. Their platform offers a digital-first approach to life insurance, providing users with easy access to affordable and transparent coverage options. Fello aims to make life insurance more accessible and understandable by leveraging technology to streamline the application and management process. The company is committed to empowering customers with better financial protection through innovative digital solutions.
2 months ago
Director of Growth Programs & Lifecycle Marketing
Full-time
Mid Level
Marketing Manager
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Description
- Fello is seeking a strategic leader to own and operate its end-to-end growth execution system, focusing on lifecycle marketing and demand generation.
- The role involves developing growth strategies, orchestrating cross-channel campaigns, managing lifecycle programs, and analyzing performance metrics to optimize results.
- The candidate will manage a team, collaborate with product, content, and events teams, and prioritize initiatives to ensure high-quality pipeline and revenue growth.
- The position requires experience in B2B SaaS growth, demand generation, and lifecycle marketing, with a strong emphasis on pipeline quality, cross-functional orchestration, and data-driven decision-making.
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Requirements
- 6–10 years of experience in B2B SaaS growth, demand generation, or lifecycle marketing.
- Ability to set priorities, make tradeoffs, and protect focus and impact.
- Strong point of view on pipeline quality, ICP alignment, and revenue growth drivers.
- Hands-on experience designing and operating pipeline-driving growth systems.
- Deep understanding of B2B SaaS funnels and lifecycle marketing.
- Proven ability to orchestrate cross-functional teams and initiatives.
- Highly organized and metrics-driven approach to growth.
- Strong communication skills for clarity on complex initiatives.
- Adaptive, collaborative mindset suitable for a startup environment.
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Benefits
- Competitive Compensation: Attractive salary and benefits package.
- Flexible Work Environment: Fully remote work with flexible hours.
- Professional Growth: Opportunities for career advancement and development.
- Health & Wellness: Comprehensive health, dental, and vision insurance plans.
- Paid Time Off: Generous PTO and paid holidays.
- Collaborative Culture: Supportive team environment valuing innovation.
- Equity Options: Opportunity to own a part of Fello.
- Cutting-Edge Projects: Work on innovative AI-driven products.