1 day ago
Energy Capital & Power Regional Marketing Manager - America's
Full-time
Mid Level
Marketing Manager
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Description
- The Regional Marketing Manager – Americas is responsible for developing and executing integrated, multi-channel marketing strategies and campaigns for ECP's conferences and exhibitions taking place across the Americas region.
- Working closely with the Marketing Director, Event Directors, Sales, Content, Operations and international stakeholders, the successful candidate will lead the planning and execution of marketing campaigns that drive delegate attendance, sponsorship, exhibition sales, brand awareness and customer engagement.
- This is a hands-on role requiring an experienced all-round B2B marketer with strong strategic thinking and execution capabilities across traditional and digital marketing channels.
- The successful candidate will be equally comfortable developing marketing strategies, managing CRM and CMS platforms, writing compelling marketing copy, overseeing websites, implementing sophisticated email campaigns, managing agencies, negotiating supplier contracts, controlling marketing budgets and analyzing campaign performance.
- The role requires excellent communication skills, strong commercial awareness and the ability to collaborate effectively with teams and stakeholders across Latin America, North America, Europe and other international markets.
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Requirements
- Bachelor's Degree in Marketing, Communications, Business or a related discipline.
- 3–5+ years experience in a Marketing Manager or Senior Marketing role.
- Proven experience developing and delivering integrated B2B marketing campaigns.
- Experience managing regional or international marketing campaigns across multiple markets.
- Demonstrated experience in conference, exhibition, events or B2B marketing is highly desirable.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience managing external agencies and suppliers.
- Experience negotiating supplier contracts and commercial agreements.
- Experience managing marketing budgets and reporting on campaign ROI.
- Strong experience using CRM systems, CMS platforms and marketing automation tools.
- Solid understanding of digital marketing, email marketing, SEO, paid media and website optimization.
- Strong analytical skills with experience reporting on marketing KPIs.
- Excellent copywriting, editing and communication skills.
- Native Latin American Spanish speaker (essential).
- Fluent written and spoken English (essential).
- Portuguese proficiency (advantageous).