Binance
1001-5000 employees
Cryptocurrency
Financial Services
Blockchain
Technology
About Binance
Binance is a leading global cryptocurrency exchange platform founded in 2017, offering a comprehensive suite of financial products and services including spot and futures trading, staking, savings, and a decentralized exchange. The company aims to increase the freedom of money globally by providing secure, efficient, and accessible blockchain and crypto trading solutions. Binance supports a wide range of cryptocurrencies and has established itself as one of the largest and most influential players in the digital asset ecosystem. It also invests heavily in blockchain innovation, education, and regulatory compliance to foster the growth of the crypto economy worldwide.
📋
Description
- Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
- This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally. You will work closely with the leadership team.
- Responsibilities:
- Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective
- Design, execute and lead large community activation campaigns
- Create and manage always on content strategies for our priority global partnerships such as CR7
- Be a key POC for business issue and crisis management, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams
- Work closely with the CS team on community management, response and sentiment maintenance
- Help with managing end-to-end across Binance social accounts
- Work with the wider global social team and external departments, including product and partnerships, to promote and build the brand of Binance
- Focus on bringing socials closer to the community, with a crypto native understanding and a great understanding of crypto culture
- Assist the team across platforms to think of creative ideas, both for general posts and campaigns
- Work closely cross-functionally with design, content, performance marketing, product and other teams
- Measure, report, and analyze campaign performance across channels and translate findings into actionable, data-driven recommendations
- Analyze social media landscape to supply actionable insights
- Requirements:
- Fluency in English; additional languages are a plus
- 5+ years of digital marketing experience in social media, community, content or brand marketing roles
- Proven experience with crisis management and working with executive leadership
- Experience with large integrated marketing campaigns and external agencies
- Success in growing social media accounts and executing campaigns
- Deep understanding of the crypto market, trends, sentiment, and Binance’s product suite
- Strong knowledge of content creation and social media channels, especially Twitter and TikTok
- Good judgment in high-pressure situations; calm and logical
- Excellent communication, writing, and copywriting skills
- Strong sense of ownership and responsibility
- Resistant to stress, self-motivated, results-oriented
- Remote and start-up experience is a plus
- Benefits & Perks:
- Competitive salary and company benefits
- Work-from-home arrangement (may vary)
- Opportunities for career growth and continuous learning
- Tackle fast-paced projects with autonomy
- Be part of a leading blockchain ecosystem
- Collaborate with global talent in a flat organization
- Thrive in an innovative, results-driven environment
- Binance is committed to diversity and equal opportunity.
- Why Binance:
- Shape the future with a leading blockchain ecosystem
- Collaborate with world-class talent
- Tackle innovative projects
- Thrive in a results-driven workplace
- Work-from-home options
- Committed to diversity and inclusion
🏖️
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
- Opportunities for career growth and continuous learning
- Tackle fast-paced projects with autonomy
- Be part of a leading blockchain ecosystem
- Collaborate with global talent in a flat organization
- Thrive in an innovative, results-driven environment
- Binance is committed to diversity and equal opportunity