Serve as editor for NM Farm and Ranch which includes producing and editing content that is grammatically and factually correct and aligned with message priorities Compile
schedule and distribute email newsletters Create and deliver timely and engaging content to promote the organization’s mission across Farm Bureau’s social media and broadcast communication channels Update organizational website in a timely manner and optimize for user experience Set goals and oversee the development and implementation of marketing and communications projects Track success of communication and marketing campaigns and report results to state Board of Directors during meetings Field and answer queries from media Write press releases and pitches for distribution to media outlets
Board of Directors
county Farm Bureaus
and other recipients Forge relationships with media and manage media distribution lists Maintain online digital photo and video library and organize archive of creative deliverables Manage quality of printed
digital and photo/visual materials consistent with brand guide and industry trends Assist in the preparation of speeches and talking points for the president and CEO Develop and update a crisis communications and management plan and create an environment of readiness and alertness Train and counsel NMF&LB staff and volunteer leaders as spokespeople who can effectively and consistently communicate on behalf of the membership as a whole Provide guidance and leadership to marketing manager to foster employee development Represent Farm Bureau at state functions and events as media personnel capturing photos and videos and conducting interviews for print and digital platforms Assist with planning and execution of NMF&LB events Initiate
plan
organize and coordinate activities and programs and budget of the department. Assist in proofreading items for grammar
spelling
punctuation
tone
and consistency with organizational communication Collaborate and effectively communicate with all departments and team members to ensure transparency and clarity Maintain and develop advertising partnerships and income for the organization.