Senior Marketing Manager: Africa Regional Operations Corporate Investment Banking Cover Letter Examples And Template
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Senior Marketing Manager: Africa Regional Operations Corporate Investment Banking Cover Letter Examples
Senior Marketing Manager: Africa Regional Operations Corporate Investment Banking Cover Letter At Absa
Absa
October 2023 - Current Senior Manager: Digital Commercialisation Telesure Investment Holdings • Led digital strategy initiatives. • Enabled significant improvements in funnel optimization. • Boosted revenue from online channels by catering to both new and returning clients. • Streamlined customer journeys across Budget
Auto & General
FFW
Dial Direct and Virseker. • Coordinated efforts among Sales Journey Owners
Digital Platform Owners
and Design teams. • Optimized the Budget E2E sales flow to prevent funnel drop-offs. • Optimized conversion process resulting in decreased drop-offs. • Decreased the percentage of landing page traffic opting for Call Backs from 4%. • Growing rates of conversion from landing page to start of the Quote • Enhanced user conversion rates with the introduction of Budget A/B Testing. • Enhanced digital transaction volume by achieving a growth rate of 15% between December 2023 and October 2024. • Increased baseline engagement score by 30% within a year. Effective Talent Planning based on ensuring all key roles are filled• • Fostered a positive work environment
championing diversity and inclusion initiatives that improved team morale and performance. • Streamlined project management processes
reducing project completion times by 10% and enhancing team collaboration. August 2020 - September 2023 Digital Campaign Manager Nedbank Limited • Developed targeted digital marketing plans for multiple products. • Designed and implemented end-to-end digital commercialization campaigns management process. • Implemented app and web plans enhancing growth and commercialization across services. • Executed a campaign in April 2023 resulting in 11
631 clients changing their marketing consent. • Quarterly initiative boosted customer engagement from 10
000 to 55
000 leads. • • women's football team
Campus radio presenter and producer on my own talk show Gender: Female Nationality: South African • • • • Enhanced relationship building through consistent stakeholder engagement. Analyzed data to compile performance reports. Routinely analyzed and coordinated plans for future campaign efforts. Created plans and communicated deadlines to complete projects on time. February 2017 - January 2018 Lecturer Varsity College • Planned and developed homework assignments based on lessons taught and student development required. • Created presentations to deliver lecture material in classroom and online learning environments. • Marked and graded homework
assignments
papers and tests
providing constructive feedback to improve learning development. • Assessed student assignments and examinations
providing constructive feedback to support learning outcomes. • Developed advanced techniques for effective BCom communication. • Prepared class materials adhering to constructivist principles. • Supported students in maximizing their written communication proficiency. • Educated essential skills for effective information transfer between learners and the administrative team. June 2013 - August 2015 Communications Manager Nedbank Limited • Increased brand awareness and preference through internal and external campaigns. • Coordinated daily updates and alerts for 600 employees across four cities. • Directed and managed internal and external communications for the Managing Director. • Supervised marketing agencies in content creation and online initiatives. • Facilitated two business restructures effectively. • Initiated a comprehensive re-branding campaign involving logo design
creative elements
messaging
and activation. • Organised corporate events
including press conferences and product launches
to strengthen stakeholder relationships. • Facilitated workshops and training sessions for staff on effective communication techniques. • Managed the production of multimedia content
including videos and podcasts
to enhance digital presence. • Negotiated with vendors and suppliers to manage budgets for communication projects. • Provided crisis management solutions
minimising negative impact on company reputation. • Managed internal communications
fostering a positive work environment and enhancing employee engagement. June 2011 - May 2013 Communications Consultant First National Bank • Arranged visit for South African media representatives to India with FNB CEO and executive team. • Directed communications for various sectors such as Business Banking
Commercial Banking
and Public Sector. • Established yearly Football First Sponsorship initiative. • Oversaw media interactions for CEO and Marketing Executive. • Developed and executed strategic communication plans to support corporate objectives and enhance brand visibility. •Implemented SEO strategies in digital content creation to increase website traffic and improve search engine rankings. • • • • Facilitated internal communications
including staff updates and corporate announcements
to foster a cohesive organisational culture. Tailored messaging for diverse audiences
ensuring cultural sensitivity and accessibility in all communication materials. Analysed market trends and audience insights to inform targeted communication strategies and improve engagement rates. Designed marketing strategies and monitored effectiveness. July 2010 - May 2011 Senior Account Executive Fleishman Hillard South Africa • Surpassed the billable target by reaching 85%. • Oversaw the Nedbank Retail account with eight distinct business units. • Discovered potential media opportunities for each business unit. • Prepared press releases and briefing documents for management teams. • Created
set and closely monitored sales team goals
ensuring individuals stayed on track to meet targets. • Obtained an extensive network of contacts to identify opportunities and generate new business. • Implemented targeted marketing strategies that significantly increased client engagement and sales. • Conducted regular review meetings with clients to assess satisfaction and identify opportunities for growth. • Conducted detailed client presentations and product demonstrations to highlight features and benefits. • Monitored competitor activity
providing insights for strategic planning and competitive positioning. February 2008 - June 2010 Account Executive Magna Carta Public Relations • Maintained a standard of achieving 90% in billable targets. • Oversaw media relations for the Standard Bank account covering ten business units. • Oversaw the launch of all museum-related media efforts with great success. • Executed high-profile celebrity-endorsed campaign for Standard Bank Achievers. • Built long-lasting client relationships using strengths in communication and interpersonal relations. • Coordinated with cross-functional teams to deliver comprehensive solutions that met client objectives. • Deployed established sales tactics and messaging to convert assigned inbound leads into client wins. • Monitored competitor activity
adapting strategies to maintain competitive advantage. • Collaborated with creative teams to develop engaging marketing materials aligned with client branding. • Provided crisis management solutions during unexpected events
minimising impact on client operations. December 2006 - January 2008 Marketing Assistant and Corporate Executive Ambassador Group • Assisted Marketing Manager with various marketing tasks. • Achieved promotion to Corporate Executive. • Expanded presence and revenue in new markets across Gauteng. • Assisted in the coordination of trade shows and exhibitions
enhancing brand visibility and networking opportunities. • Assisted in developing marketing campaigns
contributing to increased brand awareness and customer engagement. •Compiled customer feedback for analysis
aiding in the improvement of products and services. • • • • • Monitored competitor activity
offering strategic recommendations to maintain competitive advantage. Organised promotional events to enhance customer experience and promote new product launches. Coordinated with external agencies to produce marketing materials
ensuring brand consistency across all mediums. Managed email marketing campaigns
including newsletter design and distribution to engage subscribers. Assisted in budget tracking and expenditure reports
ensuring optimal allocation of marketing resources. February 2004 - January 2005 Public Relations Assistant Masincedane Sport • Compiled media lists for targeted outreach. • Prepared detailed event plans
including venue selection
guest lists
and logistics for successful execution. • Developed and maintained relationships with key media contacts to secure coverage for company initiatives. • Supported crisis management efforts by preparing statements and liaising with stakeholders to mitigate negative publicity. • Liaised with community organisations and charities to establish partnerships for corporate social responsibility initiatives. • Maintained an up-to-date media database
including contact details and areas of interest for targeted outreach. • Assisted in the creation of marketing materials
ensuring consistency with brand guidelines. • Analysed media coverage and prepared reports on public relations outcomes to inform future strategies. • Conducted market research to identify trends and opportunities for brand promotion. • Collaborated with external agencies on the execution of public relations campaigns
overseeing timelines and deliverables. • Compiled competitor analysis reports to benchmark and differentiate our public relations strategies. • Coordinated interviews between company representatives and journalists
facilitating positive media relations.
By Bathabile