Kensington Tours
50-200 employees
leisure-travel-and-tourism
hotels
leisure
tourism
tours
travel
About Kensington Tours
Kensington Tours offers customized and private guided tours to over 90 countries worldwide. The flexibility of Kensington's offerings results in tailor-made journeys that are carefully crafted to deliver personalized adventures like no other company. Kensington Tours was named one of "The Best Adventure Travel Companies on Earth", by the editors of National Geographic Adventure Magazine, "World's Best Awards 2011", "World's Best Awards 2015" by Travel and Leisure Magazine, and the "2015 Travvy Award" for Best Reservations Team.
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Description
- Kensington delivers personalized travel experiences worldwide, emphasizing authentic journeys with local guides.
- The role focuses on shaping search and answer ecosystems, optimizing for traditional and AI-driven platforms, and driving qualified non-paid traffic through content strategy, site architecture, and data analysis.
- Responsibilities include developing detailed content briefs, managing SEO and AI optimization, improving site structure, and providing performance insights.
- The ideal candidate has extensive experience in content and SEO, familiarity with tools like GA4, GSC, SEMrush, and schema markup, and strong collaboration skills.
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Requirements
- 7+ years of hands-on Content and SEO experience (AEO/GEO exposure preferred)
- Bachelor’s degree in content, marketing, business, or a related discipline
- Proven track record of growing organic traffic and lead generation
- Experience using tools such as GA4, GSC, Ahrefs, SEMrush, Screaming Frog, ChatGPT/Perplexity, Amplitude, Adobe Analytics, or similar
- Familiarity with schema markup, page experience signals, and content modeling
- Strong writing and editing skills, especially for metadata, briefs, and strategic content direction
- Comfortable presenting performance results and strategic recommendations to stakeholders
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Benefits
- Health insurance
- Dental coverage
- Vision coverage
- Paid time off (PTO)
- Vacation leave
- Sick leave
- Parental leave
- Remote work options
- Flexible working hours