Vericast
1001-5000 employees
Marketing and Advertising
Information Technology and Services
Data Analytics
About Vericast
Vericast is a leading marketing technology company that provides data-driven marketing solutions to help businesses engage consumers across multiple channels including direct mail, digital, and in-store marketing. Formed in 2019 as a spin-off from Harland Clarke Holdings, Vericast leverages advanced analytics, data insights, and creative services to deliver personalized marketing campaigns that drive customer acquisition and retention. The company serves a broad range of industries including retail, financial services, and healthcare, aiming to transform how brands connect with their customers through innovative, measurable marketing strategies.
5 months ago
Senior Digital Content Specialist
Full-time
Senior
Senior Digital Content Specialist
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Description
- The Senior Digital Content Specialist is responsible for developing, optimizing, and scaling digital content for financial institution clients, combining financial product knowledge with data-driven strategy, SEO, and creative execution.
- Key duties include creating messaging for deposit and lending products, developing hyperlocal and personalized content, conducting rigorous testing and performance analysis, and ensuring compliance with financial advertising regulations.
- The role involves multi-channel content creation, including paid social, search, display, and email, with a focus on conversion and measurable outcomes.
- Collaboration with media, data, and creative teams is essential, along with monitoring industry trends and emerging content formats.
- The position requires 5-7 years of digital content experience, with specific expertise in financial services marketing, paid social platforms, SEO, and data analysis.
- The salary range is USD 100,000 to USD 125,000 annually, with remote work flexibility.
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Requirements
- 5-7 years of professional experience in digital content creation, copywriting, or content marketing
- 3+ years of experience in financial services marketing, specifically promoting deposit and/or lending products for banks or credit unions
- Experience with dynamic content, personalization, or geo-targeted campaigns (Preferred)
- Familiarity with AI-powered content tools and platforms for scaling content production (Preferred)
- Proven track record of creating high-performing content that drives measurable business outcomes, particularly conversions and account acquisitions
- Hands-on experience with paid social platforms, particularly Meta Business Manager and Facebook Ads Manager
- Demonstrated experience with A/B testing methodologies and data-driven content optimization
- Experience working with ad tech platforms, content management systems, or marketing automation tools
- Background in SEO, keyword research, and search-focused content development
- Strong analytical skills with ability to interpret performance data and translate findings into content strategies
- Excellent writing and creative skills with ability to craft compelling, compliant copy
- Knowledge of financial services regulations and ability to create compliant content
- Proficiency with Meta Business Manager, ad platforms, and content management tools
- Experience with AI content tools (ChatGPT, Jasper, Copy.ai, etc.)
- Technical skills including Microsoft Office, WYSIWYG editors, basic HTML/CSS, Adobe Creative Suite, Tableau/Looker, and familiarity with marketing automation platforms
- Strong organizational, strategic, collaborative, adaptable, results-driven, and communicative soft skills
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Benefits
- Competitive salary
- Remote work flexibility
- Health insurance
- Paid time off (PTO)
- Vacation and sick leave
- Parental leave
- Opportunities for professional development
- Access to innovative content tools and platforms
- Work in a collaborative, inclusive environment