The Social Media Manager and Content Creator for the Hospitality Division is responsible for creating, scheduling, and optimizing high quality content that showcases the Tasting Room, Still Austin Quarter, live events, food and beverage offerings, and premium guest experiences.
This role blends creativity with strategy.
It is hands on, camera forward, onsite, and deeply embedded in daily hospitality operations.
Success in this role looks like strong growth across platforms, highly engaging content, and a consistent digital presence that matches the level of experience guests receive onsite.
Responsibilities include leading organic and paid social presence across Instagram, TikTok, Facebook, and other platforms; creating on-trend video and photo content; community management; collaborating with teams; analyzing performance metrics; capturing content during peak times; managing content calendar; producing professional photo and video assets; planning and executing paid campaigns; attending onsite events; collaborating with creative partners; tracking performance; building relationships; developing promotions; monitoring digital trends; managing paid social budgets; and reporting insights.
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Requirements
2–4 years of experience in social media management, content creation, or digital storytelling for a brand, hospitality concept, or agency.
Proven experience creating original short-form video content, reels, TikToks, photo assets, or social campaigns.
Strong photography and videography skills with proficiency in editing software (Premiere, CapCut, Final Cut, Lightroom, etc.).
Experience managing content calendars, reporting on analytics, and optimizing content for performance.
Intermediate or higher proficiency in Adobe Photoshop and Illustrator.
Familiarity with Meta Ads Manager and executing paid social campaigns.
Ability to work onsite in Austin, Texas, including nights and weekends.
Excellent communication, organization, and time-management skills.