Pflegia
11-50 employees
Healthcare
Health Technology
Digital Health
About Pflegia
Pflegia is a health technology company focused on improving elderly care through digital solutions. Their platform connects caregivers, patients, and healthcare providers to streamline care management and enhance communication. Founded in 2019, Pflegia aims to empower caregivers with tools that increase efficiency and improve the quality of life for seniors. The company operates primarily in the healthcare and digital health sectors, leveraging technology to address challenges in elder care.
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Description
- The role involves managing and optimizing Google Ads campaigns with a focus on data-driven insights, testing, analytics, reporting, market analysis, and automation to accelerate growth.
- The candidate will analyze large datasets, design and run A/B tests, use SQL and BI tools for analysis, build dashboards, monitor industry and competitor activity, and develop automated reporting processes.
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Requirements
- Experience: Minimum of 2 years proven track record managing Google Ads campaigns with 100k+ EUR monthly budgets
- Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets
- Tool Expertise: Proficiency in Google Ads, Google Analytics, Google Tag Manager; experience with BI tools (Tableau, PowerBI, Looker Studio)
- Marketing Knowledge: Solid understanding of digital marketing metrics, attribution models, and user journeys
- Nice-to-Haves: Experience with additional platforms (Meta, TikTok, Bing, Programmatic). German language skills are a plus, but not required
- Workstyle: Hands-on, detail-oriented, test-driven, and passionate about performance
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Benefits
- Intensive training during which you will get to know Pflegia from A-Z
- Steep learning curve & numerous opportunities for advancement
- An open and colorful corporate culture with many international colleagues
- Team and company events, delicious coffee, various cold drinks and fresh fruit for free