Novakid
201-500 employees
E-Learning
Education Management
Online Education
About Novakid
Novakid is an online English language school for children aged 4 to 12, offering interactive and engaging lessons with native-speaking teachers. Founded in 2017, the company leverages a proprietary platform to deliver personalized learning experiences that combine gamification and educational content to improve language skills. Novakid aims to make English learning accessible and fun for kids worldwide, focusing on quality education through technology. The company has grown rapidly and serves students globally, positioning itself as a leader in the online children's English education market.
3 months ago
Referral Program Manager
Belgrade - Remote
Full-time
Mid Level
Referral Program Manager
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Description
- We’re Novakid School, the English academy for kids of the future. We teach English as a foreign language to children all over the world, using our live 1:1 and group class platform, AI tutoring features, and learning games. We’re the biggest English tutoring platform for kids in Europe, delivering millions of lessons each year.
- We are looking for a technical and execution-focused Lead to take full ownership of our Referral channel.
- You will be responsible for the entire funnel—from driving lead volume to optimizing conversion into active students.
- You will have the freedom to audit the current setup, define the strategy, and execute to unlock the channel’s full potential.
- We expect that you are hands on manager.
- **Key Responsibilities**
- Full-Funnel Ownership (Volume & Conversion)
- Audit & Optimize: Conduct a deep dive into the current program to determine why lead volume fluctuates and where conversions drop off. Validate hypotheses with data. Ensure technical health by addressing friction points (attribution, UX issues). Streamline user journey for referrers and referees.
- Strategy & Growth
- Define the roadmap for the referral program, including incentives, gamification, and mechanics.
- Analyze performance across regions (Europe, MENA, Asia) and develop tailored strategies.
- Rapid testing of new offers, channels, and incentives.
- Cross-Functional Execution
- Collaborate with Sales to process referral leads.
- Work with Analytics to ensure dashboard accuracy and reliable tracking.
- **You have…**
- 3+ years of experience managing Referral/Loyalty programs.
- Technical literacy to translate business needs into technical requirements.
- Analytical mindset to analyze complex funnels.
- Execution focus to deliver projects.
- English proficiency at C1 level.
- **We offer...**
- Remote work from any location.
- Full-time contract.
- Flexible working hours, 40+ hours/week.
- Friendly young team.
- Interesting project.
- Bonuses and options program available.
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Requirements
- 3+ years of experience in managing Referral/Loyalty programs.
- Technical literacy to translate business needs into technical requirements.
- Understanding of tracking, attribution, and frontend mechanics.
- Analytical mindset to analyze complex funnels and performance issues.
- Execution-focused with ability to move projects from planned to done.
- Proficiency in English at C1 level.
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Benefits
- Remote work from any location.
- Full-time contract.
- Flexible working hours, 40+ hours per week.
- Bonuses and option program available.