3 months ago
Senior Director, Marketing
Washington, DC, District of Columbia - Remote
Full-time
Senior
Marketing Director
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Description
- The Senior Director, Marketing (Campus & Experiences) at the National Geographic Society is responsible for developing, implementing, and optimizing marketing strategies for various public-facing programs, including the Museum of Exploration, National Geographic Live, Traveling Exhibitions, and Storytellers Collective.
- The role involves leading a team, managing budgets, coordinating multi-channel campaigns, and collaborating with internal and external partners to increase attendance, revenue, and audience engagement.
- The position also focuses on brand development, channel strategy, and ensuring marketing efforts align with the Society’s mission to inspire and protect the wonder of the world.
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Requirements
- Bachelor’s degree in marketing, communications, or business (credentials in related fields a plus).
- 12+ years of experience in destination, museum, live entertainment, and experiential marketing.
- 5+ years of management experience.
- Strong experience developing and managing full funnel marketing strategies.
- Experience in destination-based marketing and partnering with CVBs.
- Familiarity with customer data segmentation, targeting, and technology.
- Experience developing retail pricing strategies and packages.
- Experience buying and planning media and managing agencies.
- Experience with local media promotions and trade arrangements.
- Experience executing experiential marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinking and leadership skills.
- Knowledge of current marketing trends, digital strategy, and customer engagement.
- Ability to leverage traditional and digital marketing tactics.
- Ability to work collaboratively with stakeholders and translate business goals into marketing activities.
- Data-driven mindset with experience using surveys, analytics, and research.
- Strong project and budget management skills.
- Results-oriented leader and communicator.
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Benefits
- Medical, dental, and vision insurance.
- Engaging and comprehensive wellness program.
- 401(k) retirement savings plan with matching contributions after 6 months.
- Flexible paid time off benefits with up to 22 days of paid annual leave, plus 10 sick days.
- 12 paid holidays and a paid winter break between December 25 and 31.
- Paid parental leave, adoption, and surrogacy expense reimbursement, fertility benefits.
- Learning and development opportunities.
- Lifestyle Spending Account.
- Pet adoption assistance and insurance.
- Pre-tax transportation benefits with employer subsidy.
- Employer-paid life insurance and disability benefits.
- Various National Geographic discounts and perks.