Moderncampus
Moderncampus

201-500 employees

WebsiteLinkedIn
higher-education
campus-maps
catalog-management
cms
content-management-system
curriculum-management
curriculum-management-software
faculty-directories
higher-education-erp
interactive-calendars
online-course-catalogs
school-management-software
software
student-information-system
student-information-systems
student-management-system
software-development
educational-management
About Moderncampus

Modern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and administrative complexity. The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement & development, conversational text messaging, career pathways, and campus maps & virtual tours. The result: innovative institutions can create a Learner-to-Earner Lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency. Delivering personalization, AI-driven recommendations and a modern e-commerce engine all purpose-built for the unique needs of higher ed, Modern Campus creates a student-first digital experience and removes silos across campus. Presidents and provosts, marketing and IT teams, admissions, registrars, student affairs and CE divisions can partner to attract, enroll, empower, retain, credential and re-engage students with pathways for lifelong learning. Learn more at moderncampus.com and follow us on LinkedIn.

3 months ago

Email Marketing Strategist

Full-time
Mid Level
Marketing Specialist
Report problem

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Description
  • The Email Marketing Strategist at Modern Campus manages the full email marketing lifecycle, including strategy, segmentation, content creation, deployment, and analysis.
  • The role requires collaboration with Demand Generation, Product Marketing, Customer Marketing, and Sales teams to craft targeted campaigns that convert interest into action.
  • The candidate will monitor campaign performance, conduct A/B testing, ensure compliance with privacy regulations, and stay current on email marketing trends.
  • The position offers the opportunity to contribute to innovative higher education solutions and work remotely within the US or Canada.

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Requirements
  • 5+ years of experience in B2B email marketing
  • Proven success developing multi-touch email campaigns
  • Strong analytical skills to interpret campaign data
  • Excellent copywriting and communication skills
  • Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot
  • Experience with CRM systems like Salesforce or HubSpot
  • Bachelor’s degree in Marketing, Communications, or related field (preferred)

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Benefits
  • Remote first workplace
  • Rewards and recognition programs
  • Learning and development opportunities
  • The ability to make a difference for universities and students