Maple Leaf Sports & Entertainment Partnership
501-1000 employees
Sports
Entertainment
Media
Event Management
About Maple Leaf Sports & Entertainment Partnership
Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading sports and entertainment company based in Toronto, Canada. It owns and operates several major professional sports teams including the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), and the Toronto Marlies (AHL). MLSE also manages various venues such as Scotiabank Arena and BMO Field, providing a comprehensive entertainment experience. The company is committed to delivering world-class sports and entertainment experiences while fostering community engagement and innovation in the industry.
5 months ago
Senior Director, Digital Media Growth and Monetization
Scotiabank Arena - Remote
Full-time
Senior
Senior Director, Digital Media Growth and Monetization
📋
Description
- Powered by Passion.
- United by Purpose.
- Build for Impact.
- At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.
- We're more than a workplace.
- We are a team of passionate people, boldly building the future of sport and entertainment, together.
- We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.
- From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
- We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre.
- Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.
- Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential.
- Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.
- This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.
- So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. ** We know that great candidates come from a variety of backgrounds and experiences.
- Even if you do not meet every qualification listed, we encourage you to apply.
- Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. ** Job Description We are seeking an experienced business leader to plan, organize, and direct our strategy and execution for digital and social media.
- You will drive audience growth, fan engagement, brand visibility, and digital revenue across all platforms.
- You will bring a strong background in digital marketing, leadership experience in managing teams, and a proven ability to deliver measurable business outcomes through integrated digital and social media strategies.
- You will report to the Vice President of Marketing and collaborate closely with cross-functional leaders to ensure that digital and social media initiatives advance organizational goals and support long-term growth.
- Plan, develop, and direct the digital and social media strategy to support organizational marketing, revenue, and fan engagement objectives.
- Lead and manage the commercial performance of all digital content offerings, including advertising revenue, partnerships, and digital product monetization.
- Establish and maintain strategic relationships with major social and digital platforms (e.g., YouTube, Snapchat, Meta, TikTok, X), representing the organization in partnership discussions and maximizing commercial revenue outcomes.
- Monitor and assess changes in the digital ecosystem, providing analysis on their potential impact on reach, engagement, and business outcomes.
- Oversee and coordinate cross-functional initiatives between Digital Media operations, content, marketing, strategy, partnerships, and creative teams to ensure aligned execution.
- Prepare and present regular performance reports on digital revenue streams, content performance, audience metrics, and resource allocation to senior leadership.
- Identify and evaluate third-party partnerships that enhance digital user experience, expand reach, improve operational efficiencies, or create new revenue opportunities.
- Lead monthly review processes for all social and digital channels, analyzing engagement data, advertising trends, inventory performance, and campaign outcomes to inform strategic decisions.
- Provide leadership to digital and social media teams, ensuring effective workflow, collaboration, and continuous improvement of digital marketing initiatives.
🎯
Requirements
- Bachelor’s degree in marketing, communications, business administration, digital media, or a related field.
- 7–10 years of progressive experience in digital marketing, social media strategy, advertising, or related fields.
- Minimum 3–5 years of experience in a leadership or people-management role, directing teams or major business units.
- Demonstrated experience developing and executing digital and social media strategies that drive measurable audience growth and revenue outcomes.
- Strong understanding of digital advertising, monetization models, paid media strategy, and digital subscription/e-commerce practices.
- Experience leading cross-functional initiatives and collaborating with senior executive stakeholders.
- Excellent analytical capability, including experience using data to evaluate performance, inform strategy, and optimize digital channels.
- Outstanding communication and presentation skills, with the ability to influence internal and external partners.
🏖️
Benefits
- Inclusive and diverse work environment
- Opportunities for professional growth and development
- Work in a hybrid model with 4 days in the office
- Engagement in a passionate sports and entertainment culture
- Participation in community investment initiatives