Life360
201-500 employees
Mobile Applications
Location-Based Services
Family Safety
Technology
About Life360
Life360 is a technology company specializing in location-based services and family safety applications. Founded in 2008, Life360 offers a mobile app that enables families to stay connected and safe by sharing real-time location information, driving safety features, and emergency assistance. The company's mission is to create a safer world by leveraging technology to protect and connect families globally. Life360's platform integrates location sharing, driving analysis, and emergency response to provide peace of mind for millions of users. It is recognized as a leader in family safety and location technology.
4 months ago
Director of Commercial Strategy of Devices
Full-time
Mid Level
Product Manager
📋
Description
- Life360 is seeking a senior leader to own the end-to-end commercial strategy for its devices business.
- The role involves partnering with various teams to define pricing, commercialization plans, and performance management to ensure scalable growth.
- Responsibilities include owning pricing and monetization strategies, building models linking device adoption to customer economics, supporting business reviews, tracking market dynamics, and communicating effectively with executive leadership.
- The ideal candidate has 10+ years of experience in high-growth consumer apps and hardware, proven ownership of complex pricing strategies, strong analytical skills, and experience working across global markets.
- Benefits include medical, dental, vision, 401(k), flexible PTO, company shutdowns, remote work support, and more.
🎯
Requirements
- 10 to 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware.
- Proven ownership of complex pricing and monetization strategy, including MSRP setting, promotions, discounting, bundles, and international price architecture.
- Strong financial and analytical foundation with experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis).
- Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams.
- Track record of commercializing new products or entering new markets, including building go/no-go cases and post-launch performance frameworks.
- Exceptional first-principles thinker capable of synthesizing incomplete data and challenging assumptions.
- Strong operator mindset, comfortable with strategy, KPI design, and operating cadence (QBRs, dashboards, reviews).
- Executive-level communication skills for creating narratives for senior leadership, GMs, and boards.
- Trusted advisor profile, able to pressure-test plans and rally teams.
- Experience in globally scaled businesses, with exposure to international pricing and regional market dynamics.
🏖️
Benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees).
- 401(k) plan with company matching program.
- Mental Wellness Program & Employee Assistance Program (EAP).
- Flexible PTO, 13 company-wide days off throughout the year.
- Winter and Summer Weeklong Synchronized Company Shutdowns.
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a remote work environment.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products.