4 months ago
Lifecycle Marketing Strategist
Full-time
Mid Level
Lifecycle Marketing Strategist
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Description
- Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".
- We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.
- In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth.
- Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.
- At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.
- Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy.
- You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy.
- Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership.
- You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.
- As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.
- You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies.
- We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.
- You will oversee the profitable growth of retention channels, including email, SMS, direct mail, popups, and push notifications, managing subscription, membership, and loyalty programs.
- Your role involves writing briefs, managing data integrity, analyzing campaign metrics, collaborating with design and content teams, and ensuring timely delivery of campaigns.
- You will develop strategic plans based on data analysis, forecast performance, and adjust strategies to meet KPIs.
- Ensuring quality work, client communication, and contributing ideas for continuous improvement are key responsibilities.
- You will also manage client relationships, provide performance updates, and contribute to team learning.
- The role requires fluency in English, strong data analysis skills, and experience in retention marketing, email, and SMS campaigns.
- You will work under the guidance of Josh Tay, the Director of Retention, focusing on profitable growth and client satisfaction.
- The salary ranges from $1,500 (part-time, 30 days) to $3,000 (full-time, 31–60 days), and $4,000–$5,000 plus bonuses (after 61 days), with clear career progression and transparency in compensation.
- Benefits include performance bonuses, career development opportunities, and a collaborative, growth-oriented environment.
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Requirements
- At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
- A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
- Ability to analyze metrics and KPIs to measure retention efforts and provide insights.
- Strong data analysis skills, familiarity with tools like Google Sheets, and eagerness to learn and improve.
- Excellent communication skills in English, with the ability to present ideas clearly and persuasively.
- Ability to manage multiple tasks with attention to detail and organize effectively.
- Autonomy, initiative, and a commitment to continuous learning and improvement.
- High level of integrity, honesty, and self-awareness.
- Demonstrated resilience, determination, and passion for e-commerce.
- Willingness to put in hard work during the onboarding and kick-off period.
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Benefits
- Performance bonuses based on hitting revenue targets.
- Career development with clearly defined progression paths.
- Weekly performance dashboards for transparency.
- Pay transparency and consistent contract terms.
- Opportunities to learn new tools and develop a diverse skill set.
- Collaborative team environment focused on growth and innovation.