Fullstory
501-1000 employees
software-development
digital-accessibility-services
data-infrastructure-and-analytics
internet-marketplace-platforms
it-services-and-it-consulting
marketing-services
product-analytics
technology-information-and-internet
analytics
computer-software
consumer-internet
consumers
digital-analytics-software
e-commerce
enterprise-software
heatmap-tools
information-technology
internet
marketing
mobile-app-analytics-tools
mobile-app-optimization-software
product-analytics-software
saas
sap-store-software
services
session-replay-software
software
About Fullstory
Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation - empowering everyone in your organization to help build the best online experience for your customers. Founded in Atlanta by a team of former Googlers devoted to making the web more user-friendly, FullStory officially launched in 2014. The team has raised $10 million so far from West Coast venture firms Kleiner Perkins Caufield & Byers and Google Ventures.
5 months ago
Lead Marketing Analyst
Atlanta, Georgia - Office
Full-time
Lead
Lead Marketing Analyst
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Description
- As the Lead Marketing Analyst, you will report to the VP, Demand and support building reporting frameworks, pipeline modeling, forecasting, and conduct strategic analysis that enables the marketing team to meet objectives.
- You will be responsible for comprehensive data analysis, including the use of AI and machine learning models, developing visualizations and dashboards, and communicating insights to stakeholders.
- The role involves tracking campaign ROI, constructing detailed reports, troubleshooting operational gaps, and partnering with Finance and BI teams on planning processes.
- The position requires expertise in business intelligence tools (preferably Looker), web analytics, and marketing tools, along with extensive experience in marketing analytics, data manipulation, and SQL.
- You will build regression, time series, forecasting, and attribution models, and grow in the B2B SaaS marketing space.
- In 6 months, you will create and maintain marketing dashboards and analyze campaigns for optimization.
- In 12 months, you will establish forecasting capabilities and lead analytics tool integration.
- The position offers a salary of $120,000 - $150,000 USD, with a discretionary bonus up to 15%.
- The role is hybrid, based in Atlanta, GA, USA, with a focus on data-driven marketing strategies and collaboration across teams.
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Requirements
- Expert knowledge with business intelligence tools (Looker strongly preferred) and web analytics and marketing tools (e.g., Fullstory, Google Analytics, Salesforce, Marketo)
- Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL
- Ample experience building regressions, time series, forecasting, and attribution models from scratch
- Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space
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Benefits
- Flexibility and Connection: We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.
- Benefits: Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
- Learning opportunities: We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.
- Productivity support: US and EMEA-based Fullstorians receive a monthly productivity stipend.
- Team Collaboration: Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.
- Paid parental leave: Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.
- Bereavement leave, including miscarriage/pregnancy loss: Take the time to grieve and help your loved ones.