EA
eXelate, A Nielsen Company
11-50 employees
internet
ad-targeting
advertising
analytics
big-data
computer-software
consumer-internet
data-analytics
data-management-platform
digital-marketing
enterprise-software
enterprises
information
information-technology
marketing
services
technology
About eXelate, A Nielsen Company
eXelate, a Nielsen® company, is the leading provider of data technology powering the digital marketing ecosystem. Our customer data cloud™ provides the industry's only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate's data marketplace is the largest 3rd-party cross-device data set in the world with over 5B unique users and devices. eXelate was acquired by Nielsen in March of 2015. Nielsen brings to bear the market's most powerful proprietary data assets, and together we are not only helping the world's biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement. For more information, please visit exelate.com and nielsen.com, or follow us @eXelate and @Nielsen
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Description
- At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
- Are you a visionary research leader ready to redefine how the world understands audiences? Nielsen is seeking a transformational and data-driven VP to spearhead the research efforts that power our industry-leading audience measurement panels. This isn't just about research or methodology; it's about igniting innovation and ensuring the accuracy and representation that underpins media and advertising decisions.
- You'll be a strategic force behind our research teams, challenging the status quo and implementing innovative, future-forward, cost-effective methodologies as we revolutionize our panels and surveys for the modern age. If you thrive on implementing cutting-edge data collection methods in a fast-paced, evolving environment, this is your opportunity to make a massive impact.
- Pioneer Research Design: Design and oversee methodologies that ensure our panels and surveys are accurate, representative, and future-proof across diverse geographies.
- Bridge Innovation & Execution: Collaborate intensely with Product, Technology, and Operations teams, bringing innovative data collection methods from concept to reality. Seamlessly test and deploy next-generation data collection across multiple modes.
- Shape the Future of Panel Measurement: Actively monitor and contribute to the evolution of measurement standards, privacy regulations, and audience behavior trends, positioning Nielsen at the forefront.
- Cultivate Excellence: Build and nurture a research team, instilling a shared passion for intellectual curiosity, methodological rigor, and tangible business impact.
- Optimize for Impact: Strategically evaluate investments across various cost components, ensuring optimal balance between measurement precision and cost efficiency.
- Qualifications include 10+ years of experience leading research, data collection, or consumer insights functions with at least 5 years in a senior or leadership role, deep expertise in research design, sampling methodology, survey and panel development, and advanced skills in data visualization, statistical analysis, and research platforms (e.g., SPSS, R, Tableau, SQL). An advanced degree (Master’s or Ph.D.) in Behavioral Science, Statistics, Media Studies, Marketing Research, or related field is required.
- Preferred experience includes hands-on experience with cross-platform measurement systems, familiarity with international measurement protocols, and knowledge of emerging audience measurement technologies.
- Benefits include health & wellness plans, 401(k) with Nielsen match, generous paid time off, company-provided car (if qualified), discretionary bonus, and a comprehensive benefits package designed to be inclusive for all employees and families.
- The salary range for this role is estimated between $235,920 and $438,000, depending on geographic location and individual circumstances.
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Requirements
- 10+ years of experience leading research, data collection, or consumer insights functions
- At least 5 years in a senior or leadership role
- People management experience
- Deep expertise in research design, sampling methodology, survey and panel development
- Experience measuring hard-to-reach populations
- Ability to translate research findings into business strategies
- Advanced skills in data visualization, statistical analysis, and research platforms (e.g., SPSS, R, Tableau, SQL)
- Executive-level communication skills with experience presenting to leadership
- Advanced degree (Master’s or Ph.D.) in Behavioral Science, Statistics, Media Studies, Marketing Research, or related field
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Benefits
- Health & wellness plans
- 401(k) retirement plan with Nielsen match
- Generous paid time off policy
- Company-provided car for qualified employees
- Discretionary incentive/bonus
- Inclusive benefits for employees and families