Directive
201-500 employees
Marketing and Advertising
Digital Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising
About Directive
Directive is a performance marketing agency specializing in SEO, PPC, and digital marketing strategies tailored for B2B and enterprise clients. Founded in 2014, the company focuses on driving qualified leads and revenue growth through data-driven marketing campaigns and advanced analytics. Directive's mission is to help businesses scale by leveraging search engine marketing and conversion optimization techniques. With a strong emphasis on measurable results, Directive serves clients primarily in the technology and software sectors, positioning itself as a leader in performance marketing.
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Description
- Lead and manage paid media campaigns for SaaS and tech clients, focusing on strategy, execution, and optimization across multiple platforms.
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Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
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Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Mental - Access to certified therapists through Spring Health, membership to Headspace
- Physical - Gympass
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment!