Directive
Directive

201-500 employees

WebsiteLinkedIn
Marketing and Advertising
Digital Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising
About Directive

Directive is a performance marketing agency specializing in SEO, PPC, and digital marketing strategies tailored for B2B and enterprise clients. Founded in 2014, the company focuses on driving qualified leads and revenue growth through data-driven marketing campaigns and advanced analytics. Directive's mission is to help businesses scale by leveraging search engine marketing and conversion optimization techniques. With a strong emphasis on measurable results, Directive serves clients primarily in the technology and software sectors, positioning itself as a leader in performance marketing.

5 months ago

Marketing Operations Strategist

Full-time
Mid Level
Marketing Operations Strategist
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Description
  • Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.
  • They use Customer Generation methodology to drive pipeline, SQLs, and scale brands in SaaS and B2B industries.
  • The role, internally titled Account Strategist, Revenue Operations, requires deep technical experience in GTM implementations, GA4 architecture, and multi-channel offline conversion tracking.
  • Responsibilities include managing marketing automation environments (HubSpot, Marketo, Pardot), building tracking infrastructures, setting up offline conversion pipelines, and advising clients on RevOps strategies.
  • The role emphasizes collaboration with stakeholders, technical diagnostics, and client relationship management.
  • Benefits include health coverage, mental health support, unlimited PTO, 401(k), bonuses, and a remote-first work environment.
  • The position offers the flexibility to work from anywhere in the US, with optional office presence in Irvine, CA.

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Benefits
  • Health insurance, dental, and vision plans
  • Disability and life insurance coverage
  • 100% employer-paid plan for the employee and 50% for dependents
  • Mental health support via Spring Health and Headspace
  • Gympass membership
  • Unlimited PTO (minimum 2 weeks), paid holidays, birthday off, end-of-year recharge, paid parental leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Annual anniversary trip to Newport Beach, CA
  • Remote work flexibility within the US, with options for global locations where authorized