Betravel
11-50 employees
leisure-travel-and-tourism
congresos
cruceros
incentivos
leisure
miscellaneous-personal-services
presentaciones
reuniones
tourism
travel
travel-arrangements
vacaciones
viajes-corporativos
viajes-de-empresa
viajes-de-placer
About Betravel
Somos una agencia de viajes con más de 12 años de trayectoria en la que trabajan profesionales con muchos años de experiencia, en permanente evolución tecnológica. Todo un equipo de especialistas en viajes de empresa, incentivos, reuniones, presentaciones y congresos. Nuestro objetivo es hacer que tu viaje sea lo más intrascendente posible para tu negocio. También ofrecemos viajes a particulares haciendo de tus vacaciones un recuerdo inolvidable. El equipo de vacacional trabaja en viajes hechos a medida para satisfacer todas las necesidades del cliente.
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Description
- Betr is looking for an experienced and data-driven Head of Retention to lead retention strategy and execution for its Social Sportsbook and Social Casino platforms.
- The role involves developing customer relationship management strategies, supporting product launches, and working closely with marketing, data, and product teams to improve customer engagement, loyalty, and lifetime value.
- The position offers flexibility regarding location, with a preference for Miami but open to candidates from all locations.
- Responsibilities include owning KPIs, supporting new product and state launches, developing hypotheses with data teams, managing signup and refer-a-friend programs, and conducting A/B testing.
- Qualifications include a Bachelor's degree (Master's preferred), 6+ years in retention marketing or CRM, experience in online gambling or gaming, proficiency with CRM tools, and strong analytical and project management skills.
- The company emphasizes a collaborative, innovative culture and is committed to diversity and equal opportunity.
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Requirements
- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
- Proven experience (6+ years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry
- Experience working in the online sports and/or igaming space is strongly preferred
- Data-driven mindset, constantly challenging the status quo and with a proven track record of making quantitatively sound decisions that help grow a business
- Strong understanding of customer retention strategies, CRM best practices, and customer lifecycle optimization
- Experience with CRM platforms, email marketing automation tools, and customer segmentation techniques
- Proficient in analyzing customer data and metrics to derive actionable insights and make data-driven decisions
- Demonstrated ability to develop and execute successful customer retention strategies, resulting in increased customer engagement, loyalty, and lifetime value
- Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
- Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices
- Passion for the online gambling industry and a customer-centric mindset
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Benefits
- Support in launching new products and states with optimized promotional and communication strategies
- Opportunities to work closely with data and insights teams to develop and test hypotheses
- Involvement in developing customer loyalty products and programs
- Collaborative environment with cross-functional teams
- Flexible location options, including Miami preference
- Participation in a fast-growing, innovative startup culture
- Equal employment opportunity and diversity-focused environment