AllTrails
10-50 employees
technology-information-and-internet
mobile-apps
social-networking-platforms
community-development-and-urban-planning
information-services
consumer-internet
mobile-computing-software-products
active-life
android
communities
consumers
e-commerce
fitness
health-care
hiking
hospital
information-technology
internet
ios
mobile
mobile-commerce
outdoors
parks
personal-health
services
social-media
sports
About AllTrails
AllTrails helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from a community of 6 million registered hikers, mountain bikers and trail runners. We have the #1 Outdoors apps for iOS & Android with more than 7 million mobile downloads and reach 25 million people each year through alltrails.com.
3 months ago
Social Media Content Specialist
Full-time
Mid Level
Social Media Content Specialist
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Description
- The Social Media Content Specialist at AllTrails is a creative self-starter responsible for producing high-quality, platform-native content that brings the brand to life on social media, especially Instagram and TikTok.
- The role includes developing content strategies, collaborating with design and marketing teams, incorporating community insights, and tracking content performance.
- The position is remote, based in the U.S., with a preference for San Francisco Bay Area employees to work in-office once a week.
- The company emphasizes a culture of inclusivity, outdoor exploration, and professional growth, offering competitive compensation, health benefits, unlimited PTO, flexible parental leave, a remote work stipend, and opportunities for ongoing education.
- The salary range is $100,000 - $120,000 annually, with additional equity and performance bonuses.
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Requirements
- 1–3 years of experience creating content for social media platforms
- Strong understanding of short-form video and platform-native storytelling
- Knowledge of trending topics, cultural moments, and social media formats
- Excellent writing skills for engaging captions and short-form copy
- Detail-oriented, organized, and able to work quickly in a fast-paced environment
- Collaborative, curious, and eager to learn and grow
- Passionate about social media, digital culture, and the outdoors
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Benefits
- Competitive and equitable compensation, including ownership through equity and performance-based bonuses
- Comprehensive health, dental, and vision coverage
- Unlimited PTO and flexible parental leave policies
- Remote work stipend to support home office setup
- Annual continuing education budget
- Exclusive discounts on subscriptions and merchandise
- Dedicated day per month to outdoor activities and feedback (Trail Days)